Role of e-WOM in Hospitality Market Pricing
Aim/purpose - Online assessments are one of the main factors determining a customer's choice of accommodation. This article examines their relationship to prices in the low and high season in Cracow's hospitality market. The question of which attributes in hotel ratings explain the change...
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| Format: | Article |
| Language: | English |
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Publishing House of the University of Economics in Katowice
2017-07-01
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| Series: | Journal of Economics and Management |
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| Online Access: | https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_29/04.pdf |