An Investigation of Korean Consumers Service Quality Perception of Imported Retail Services: Implications of Consumer Ethnocentrism
Purpose: This study analyzes how consumers’ level of ethnocentrism influences their perceived quality on an imported service. Design/methodology/approach: In order to do so, this study firstly utilizes five measurement items to assess consumers’ level of ethnocentrism. Then, SERVQUAL (Tangibles, Rel...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
People & Global Business Association (P&GBA)
2020-03-01
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| Series: | Global Business and Finance Review |
| Subjects: | |
| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20200409113914-2TAED.pdf |