Inducing preference reversals in aesthetic choices for paintings: Introducing the contrast paradigm.
Understanding what leads people to reverse their choices is important in many domains. We introduce a contrast paradigm for studying reversals in choices-here between pairs of abstract paintings-implemented in both within-subject (Experiment 1; N = 320) and between-subject (Experiment 2; N = 384) de...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2018-01-01
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| Series: | PLoS ONE |
| Online Access: | http://europepmc.org/articles/PMC5908093?pdf=render |