Marketing communications complex of subjects of public administration
The article defines the essence and features of the system of marketing communications (SMC) of the subjects of public administration. It is proposed to introduce this concept as a complex of interpersonal dialogue communications in small groups, public, organizational and mass communications, which...
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| Format: | Article |
| Language: | Russian |
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Grani
2019-02-01
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| Series: | Aspekti Publìčnogo Upravlìnnâ |
| Subjects: | |
| Online Access: | https://aspects.org.ua/index.php/journal/article/view/464 |