Threshold models of recognition and the recognition heuristic
According to the recognition heuristic (RH) theory, decisions follow the recognition principle: Given a high validity of the recognition cue, people should prefer recognized choice options compared to unrecognized ones. Assuming that the memory strength of choice options is strongly correlated with...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2011-02-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/11/rh13/rh13.pdf |