The Effects on Purchase Intention: The Case of Fruit Juice
Promoting a company to the markets, the level of its competitiveness largely depends on how recognizable the company’s brand among consumers is. This research study aims to analyze the direct effects of brand equity and satisfaction and the moderating effects of the degree of implication, perceived...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2017-09-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | https://www.cjournal.cz/files/261.pdf |