STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK TABUNGAN IB HASANAH DI PT. BANK NEGARA INDONESIA SYARIAH KANTOR CABANG JAKARTA BARAT

BNI Syariah branch office in West Jakarta has one of funding products that Savings iB Hasanah useful for pure investment vehicles Shariah compliance, where customers can make deposits and withdrawals of cash very easily. In marketing this product, BNI Syariah use 2 pattern to implement a marketing s...

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Bibliographic Details
Main Authors: Raden Ajeng Entaresmen, Desy Putri Pertiwi
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2017-02-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
Online Access:http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1416