Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods
Consumers are becoming more health conscious. Increasingly, products that are labeled “healthy” are being marketed as new retailers and new brands vie for the consumers’ share of wallet. This research identifies the self-image factors that constitute a health conscious image of the self and examines...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2017-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244016677325 |