DATA MINING USING FUZZY METHOD FOR CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL INDUSTRY
A problem that appears in a retail industry with a great quantity of customers is how to identify potential customers. A retail industry could identify their best customer through customer segmentation by applying data miningand customer relationship managementconcept. This paper presents data minin...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Udayana
2015-11-01
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| Series: | Lontar Komputer |
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| Online Access: | https://ojs.unud.ac.id/index.php/lontar/article/view/16717 |