Pengaruh Dimensi Ekuitas Merek Terhadap Keputusan Pembelian Produk Pencuci Mulut (mouthwash)
The purpose of this study is to determine the partial effect of brand awareness, brand association, perceived quality and brand loyalty on purchase decision in Betadine mouthwash. Two hundred samples are collected from the user and prospective user in Jakarta. the analytichal method used is descript...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2018-09-01
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| Series: | Jurnal Manajemen |
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| Online Access: | http://ecojoin.org/index.php/EJM/article/view/361 |