The Tourism Potential of Northern Portugal and Its Relevance for a Regional Branding Strategy
The purpose of this article is to explore a potential regional branding strategy for the northern part of Portugal, emphasizing the regional tourism potential. Furthermore, it aims to clarify the answers of the following research questions: i) is tourism a strategic domain with the potential to...
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| Format: | Article |
| Language: | English |
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Akdeniz University Tourism Faculty
2014-12-01
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| Series: | Advances in Hospitality and Tourism Research |
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| Online Access: | http://www.ahtrjournal.org/admin/dosyalar/8/AHTR,2(2)-5.pdf |