Moralization and the 2012 U.S. Presidential Election Campaign

People vary in the extent to which they imbue an attitude with moral conviction; however, little is known about what makes an issue transform from a relatively non-moral preference to a moral conviction. In the context of the 2012 U.S. presidential election, we test if affect and beliefs (thoughts a...

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Bibliographic Details
Main Authors: Mark J. Brandt, Daniel C. Wisneski, Linda J. Skitka
Format: Article
Language:English
Published: PsychOpen 2015-10-01
Series:Journal of Social and Political Psychology
Subjects:
Online Access:http://jspp.psychopen.eu/article/view/434