PROPOSAL FOR THE FORMULATION AND IMPLEMENTATION OF AN INNOVATION STRATEGY IN RESEARCH GROUPS. APPLICATION IN A RESEARCH GROUP IN AGRIBUSINESS

This paper describes the results of an investigation, which was aimed the formulation and generation of a plan for implementing an innovation strategy by application the methodology of Melissa Schilling, 2010, in a research group in agribusiness of a university of the city of Medellin- Colombia....

Full description

Bibliographic Details
Main Authors: Gina Lia Orozco Mendoz, Jhon Wilder Zartha Sossa, Bibiana Arango Alzate, Lina Maria Vélez Acosta
Format: Article
Language:Spanish
Published: Universidad del Cauca 2014-12-01
Series:Biotecnología en el Sector Agropecuario y Agroindustrial
Subjects:
Online Access:http://revistabiotecnologia.unicauca.edu.co/revista/index.php/biotecnologia/article/view/338/289