Developing a CRM conceptual framework for the Mauritian Hotel Industry.
In the last two decades, relationship marketing and its off-spring Customer Relationship Management (CRM) have gained much foothold in the management and marketing disciplines as being a revolutionary concept fostering a customer-driven business model. CRM, in particular has generated an unparallele...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2016-02-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/2016_article_4_vol_5__2_.pdf |