A Good Story Well Told: Storytelling Components That Impact Science Video Popularity on YouTube
Storytelling plays a crucial role in science communication, but little research has investigated how it impacts the popularity of science videos. This study examined storytelling components in 306 popular YouTube science videos and revealed significant relationships between video popularity and five...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-10-01
|
| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fcomm.2020.581349/full |