Relationship Marketing: An Analysis of Relationship Business-To-Business at Multi Brand Retailers From Surfwear
In the current market environment, a good relationship with clients proves to be an essential item to be worked on maintaining competitive advantages. Especially in relationships business-to-business, between retailers and their suppliers where transactions have high economic value. The level of di...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Instituto de Administração
2014-06-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Subjects: | |
| Online Access: | https://www.revistafuture.org/FSRJ/article/view/160 |