A Cultural Models Approach to Osteoporosis Prevention and Treatment

This article identifies cultural models of osteoporosis, as shared by community-dwelling older women in southeastern Australia, and compares these with cultural knowledge conveyed through social marketing. Cultural models are mental constructs about specific domains in everyday life, such as health...

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Bibliographic Details
Main Authors: Renée Otmar, Susanne D. Reventlow, Martha Morrow, Geoffrey C. Nicholson, Mark A. Kotowicz, Julie A. Pasco
Format: Article
Language:English
Published: SAGE Publishing 2012-11-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244012464976