Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health

This study explores U.S. wine consumers’ perception of wine and health by gender, age, and ethnic background. An extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an increased consumer preference over healthier foods and bevera...

Full description

Bibliographic Details
Main Authors: Kathryn J. Chang, MW Liz Thach, Janeen Olsen
Format: Article
Language:English
Published: Firenze University Press 2016-12-01
Series:Wine Economics and Policy
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2212977416300151