Performance Evaluation of the System of Marketing Management at the Enterprise Оценка эффективности функционирования системы управления маркетингом на предприятии
The article suggests guidelines for performance evaluation of the system of marketing management. The policy consists of a comparative analysis of the actual state of the system of marketing management with objectively necessary condition which is determined on the basis of the criteria of functiona...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2012-05-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2012/5_0/258_260.pdf |