Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era
This study mainly investigated the factors affecting the business model innovation of small and micro travel agencies (SMTAs) in the Internet+ era. Based on a literature review, six hypotheses were proposed. To identify the influencing factors, the questionnaire, which was developed from previous st...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-09-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/19/5322 |