PERANAN DESAIN KEMASAN DALAM DUNIA PEMASARAN
Packaging becomes a striker because its function directly encounters with customers. Hence%2C packaging must be able to give spontaneous impression to influence customer s positive actions in the market. In the cruel competition situation%2C aesthetics becomes an additional point that also functions...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2000-01-01
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| Series: | Nirmana |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16056 |