Re-Designing Retail Stores with Mobile and Wireless Technologies
Mobile and wireless (M&W) technologies have great potential to improve process efficiency and effectiveness within retail stores, but their application is still very limited. One of the main reasons explaining this situation is considered to be the lack of confidence in the actual benefits and,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2012-07-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/51642 |