Do Women and Men Perceive User Experience Differently?
We study three web sites to see whether there are systematic differences between women and men in their rating of the user experience of the sites. One of the sites addresses especially the target group of women, another the target group of men, whereas the third site is neutral in this respect. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Internacional de La Rioja (UNIR)
2019-12-01
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| Series: | International Journal of Interactive Multimedia and Artificial Intelligence |
| Subjects: | |
| Online Access: | http://www.ijimai.org/journal/node/2984 |