The Impact of Perceived Risk on Consumers’ Cross-Platform Buying Behavior
In recent years, social application with shopping has become an indispensable activity in people’s daily lives. A number of previous studies have investigated various risks in online shopping and consumer’s belief. However, few scholars paid more attention to buying behavior, especially on consumer’...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-10-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.592246/full |