Irrational Human Behaviors
Neo Classical economists used to posit that, since consumers are rational, they make decisions to maximize their pleasure (utility). Opposing to Neo Classical understanding, Behavioral Economists argue that, consumers are infect not rational, but prone to all sort of biases and habits that pull them...
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| Format: | Article |
| Language: | English |
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Istanbul Commerce University
2015-10-01
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| Series: | International Journal of Commerce and Finance |
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| Online Access: | http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/6 |