Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes
Public health organizations are increasingly turning to social media as a channel for health campaign dissemination, as these platforms can provide access to “hidden” or at-risk audiences such as populations of color and youth. However, few studies systematically assess the effects of such campaigns...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-05-01
|
| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305120912475 |