Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes
Public health organizations are increasingly turning to social media as a channel for health campaign dissemination, as these platforms can provide access to “hidden” or at-risk audiences such as populations of color and youth. However, few studies systematically assess the effects of such campaigns...
Main Authors: | Ganna Kostygina, Hy Tran, Steven Binns, Glen Szczypka, Sherry Emery, Donna Vallone, Elizabeth Hair |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2020-05-01
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Series: | Social Media + Society |
Online Access: | https://doi.org/10.1177/2056305120912475 |
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