Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey
The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2014-02-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/294 |