THE MARKETING MIX OPTIMIZATION
ing mix a particularly important issue is to choose the best combination of its variables, this lead to the achievement objectives, in time. Choosing the right marketing mix is possible only by reporting information to some clear benchmarks, these criteria a related to the objective of the compa...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2014-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2014-01/37_Sabou%20Felicia.pdf |