THE MARKETING MIX OPTIMIZATION
ing mix a particularly important issue is to choose the best combination of its variables, this lead to the achievement objectives, in time. Choosing the right marketing mix is possible only by reporting information to some clear benchmarks, these criteria a related to the objective of the compa...
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Format: | Article |
Language: | English |
Published: |
Academica Brâncuşi
2014-02-01
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Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
Subjects: | |
Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2014-01/37_Sabou%20Felicia.pdf |
Summary: | ing mix a particularly important issue is to choose the best combination of its variables, this lead to the
achievement objectives, in time. Choosing the right marketing mix is possible only by reporting information to
some clear benchmarks, these criteria a related to the objective of the company at the time of analyze. The study
shows that the companies must give a great importance to optimize the marketing mix, because of how its
combines and integrates company policies relating to the product, price, distribution and promotion, depends
the success or the failure on its market. The practice has shown that if an element of the marketing mix is wrong
implemented, marketing strategies and programs do not achieve their objectives, and the company can not
generate the expected profit.
To optimize the marketing mix, companies should consider the following issues: the resources
(materials, financial and human), which will be properly allocated to all the elements of the marketing mix, the
specific marketing tools and the relationship of interdependence of all the methods and tools used to optimize
the marketing mix.
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ISSN: | 1844-7007 1844-7007 |