Decision making on various approaches to Importance-Performance Analysis (IPA)
The purpose of this paper is to compare several approaches to Importance-Performance Analysis (IPA) and show how different criteria can be used for dividing the IPA matrix to decisionmaking fields. The authors performed the IPA analysis basing on the data collected in customer satisfaction survey in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mendel University, Brno
2017-12-01
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| Series: | European Journal of Business Science and Technology |
| Subjects: | |
| Online Access: | https://ejobsat.cz/artkey/ejo-201702-0005_decision-making-on-various-approaches-to-importance-performance-analysis-ipa.php |