Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group
A new method of enterprise strategic research, the AHP—Ansoff Matrix analysis method, is put forward in this paper for the first time and applied in the enterprise practices. By using this research method, the development strategy of enterprise diversification is analyzed scientifically and reasonab...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2016-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/matecconf/20164401006 |