Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group
A new method of enterprise strategic research, the AHP—Ansoff Matrix analysis method, is put forward in this paper for the first time and applied in the enterprise practices. By using this research method, the development strategy of enterprise diversification is analyzed scientifically and reasonab...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2016-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/matecconf/20164401006 |
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doaj-9bc2b71bd5284c1b89a0412f1fc9f6172021-02-02T03:59:52ZengEDP SciencesMATEC Web of Conferences2261-236X2016-01-01440100610.1051/matecconf/20164401006matecconf_iceice2016_01006Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande GroupYin Nan0Business School, Nanjing Xiaozhuang UniversityA new method of enterprise strategic research, the AHP—Ansoff Matrix analysis method, is put forward in this paper for the first time and applied in the enterprise practices. By using this research method, the development strategy of enterprise diversification is analyzed scientifically and reasonably with Evergrande group as the example. And finally, main procedures of the method are summarized.http://dx.doi.org/10.1051/matecconf/20164401006 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Yin Nan |
| spellingShingle |
Yin Nan Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group MATEC Web of Conferences |
| author_facet |
Yin Nan |
| author_sort |
Yin Nan |
| title |
Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group |
| title_short |
Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group |
| title_full |
Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group |
| title_fullStr |
Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group |
| title_full_unstemmed |
Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group |
| title_sort |
application of ahp-ansoff matrix analysis in business diversification: the case of evergrande group |
| publisher |
EDP Sciences |
| series |
MATEC Web of Conferences |
| issn |
2261-236X |
| publishDate |
2016-01-01 |
| description |
A new method of enterprise strategic research, the AHP—Ansoff Matrix analysis method, is put forward in this paper for the first time and applied in the enterprise practices. By using this research method, the development strategy of enterprise diversification is analyzed scientifically and reasonably with Evergrande group as the example. And finally, main procedures of the method are summarized. |
| url |
http://dx.doi.org/10.1051/matecconf/20164401006 |
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AT yinnan applicationofahpansoffmatrixanalysisinbusinessdiversificationthecaseofevergrandegroup |
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