The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting
Today's Internet marketing ecosystems are very complex, with many competing players, transactions concluded within milliseconds, and hundreds of different parameters to be analyzed in the decision-making process. In addition, both sellers and buyers operate under uncertainty, without full infor...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-11-01
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| Series: | Foundations of Management |
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| Online Access: | https://doi.org/10.2478/fman-2020-0013 |