Contemporary Business Analytics: An Overview

We examine the state-of-the-art of the business analytics field by identifying and describing the four types of analytics and the three pillars of modeling. Further, we offer a framework of the interplay between the types of analytics and those pillars of modeling. The article describes the architec...

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Bibliographic Details
Main Authors: Wullianallur Raghupathi, Viju Raghupathi
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Data
Subjects:
Online Access:https://www.mdpi.com/2306-5729/6/8/86