ANÁLISE PROPOSICIONAL QUANTITATIVA APLICADA À PESQUISA EM ADMINISTRAÇÃO

The analysis of interviews with open-ended questions is a common practice amongst researchers in the field of Management. Thedifficulty therein is to convert the linguistic data into categories or quantitative values for subsequent statistical treatment. Proposals made to this end generally entail c...

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Bibliographic Details
Main Authors: Adriana Beatriz Madeira, Marcos Lopes, Viviana Giampaoli, José A. G. da Silveira
Format: Article
Language:English
Published: Fundação Getulio Vargas 2011-07-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-7590201100040006.pdf