A Review of Critical Factors for Communicating With Customers on Social Networking Sites
This paper undertakes a systematic review to gain insight into existing studies on the application of Social Network Sites (SNS). Our systematic review of studies from 1995 to 2012 examines the background and trend of research in the area and provides critical factors that organizations should consi...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Atlantis Press
2013-12-01
|
| Series: | The International Technology Management Review |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/10866.pdf |