A Review of Critical Factors for Communicating With Customers on Social Networking Sites
This paper undertakes a systematic review to gain insight into existing studies on the application of Social Network Sites (SNS). Our systematic review of studies from 1995 to 2012 examines the background and trend of research in the area and provides critical factors that organizations should consi...
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Atlantis Press
2013-12-01
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Series: | The International Technology Management Review |
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Online Access: | https://www.atlantis-press.com/article/10866.pdf |
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doaj-9c5df2736d6a45bd9ed73268806170912020-11-24T21:41:04ZengAtlantis PressThe International Technology Management Review1835-52692013-12-013410.2991/itmr.2013.3.4.1A Review of Critical Factors for Communicating With Customers on Social Networking SitesBabak AbedinBehnam AbedinTala Talaei KhoeiAhmad Reza GhapanchiThis paper undertakes a systematic review to gain insight into existing studies on the application of Social Network Sites (SNS). Our systematic review of studies from 1995 to 2012 examines the background and trend of research in the area and provides critical factors that organizations should consider for effectively use social networking sites to communicate with their customers. We note a huge growth in the number of academic papers on the topic since 1998. Seventeen factors were identified as a result of review, which shaped two main themes: (i) A customercentric organizational culture, and (ii) SNS Know-How. The findings show that for a successful and effective use of SNSs, and in particular Facebook, a combination of good understanding of SNSs’ tools and capabilities as well as a constant and transparent relationship with customers are essential. The findings show that for a successful and effective use of SNSs, and in particular Facebook, a combination of good understanding of SNSs’ tools and capabilities as well as a constant and transparent relationship with customers are essential.https://www.atlantis-press.com/article/10866.pdfSocial networking sitescritical success factorsFacebook |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Babak Abedin Behnam Abedin Tala Talaei Khoei Ahmad Reza Ghapanchi |
spellingShingle |
Babak Abedin Behnam Abedin Tala Talaei Khoei Ahmad Reza Ghapanchi A Review of Critical Factors for Communicating With Customers on Social Networking Sites The International Technology Management Review Social networking sites critical success factors |
author_facet |
Babak Abedin Behnam Abedin Tala Talaei Khoei Ahmad Reza Ghapanchi |
author_sort |
Babak Abedin |
title |
A Review of Critical Factors for Communicating With Customers on Social Networking Sites |
title_short |
A Review of Critical Factors for Communicating With Customers on Social Networking Sites |
title_full |
A Review of Critical Factors for Communicating With Customers on Social Networking Sites |
title_fullStr |
A Review of Critical Factors for Communicating With Customers on Social Networking Sites |
title_full_unstemmed |
A Review of Critical Factors for Communicating With Customers on Social Networking Sites |
title_sort |
review of critical factors for communicating with customers on social networking sites |
publisher |
Atlantis Press |
series |
The International Technology Management Review |
issn |
1835-5269 |
publishDate |
2013-12-01 |
description |
This paper undertakes a systematic review to gain insight into existing studies on the application of Social Network Sites (SNS). Our systematic review of studies from 1995 to 2012 examines the background and trend of research in the area and provides critical factors that organizations should consider for effectively use social networking sites to communicate with their customers. We note a huge growth in the number of academic papers on the topic since 1998. Seventeen factors were identified as a result of review, which shaped two main themes: (i) A customercentric organizational culture, and (ii) SNS Know-How. The findings show that for a successful and effective use of SNSs, and in particular Facebook, a combination of good understanding of SNSs’ tools and capabilities as well as a constant and transparent relationship with customers are essential. The findings show that for a successful and effective use of SNSs, and in particular Facebook, a combination of good understanding of SNSs’ tools and capabilities as well as a constant and transparent relationship with customers are essential. |
topic |
Social networking sites critical success factors |
url |
https://www.atlantis-press.com/article/10866.pdf |
work_keys_str_mv |
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