ETHNOMARKETING AND TRIBAL MARKETING – GENERAL ISSUES
Ethnomarketing and tribal marketing can be regarded as subdivisions of intercultural management. This is the perspective intended to be analyzed in the proposed study, by valuing cultural specificity features that can support the effort of adaptation to a group that can be described by common featur...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2017-12-01
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| Series: | Cross-Cultural Management Journal |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/CMJ2017_I2_5.pdf
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