Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"

Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"

Knjiga The Buying Brain: Secrets for Selling to the Subconscious Mind objavljena je 2010. godine, a izdavač je John Wiley & Sons, Inc., Hoboken, New Jersey, USA. Djelo sadrži 231 stranicu podijeljenu u 18 poglavlja poredanih tako da čitatelja postupno uvode u područje neuromarketinga. Autor zapo...

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Bibliographic Details
Main Author: Neven Kružljak
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2011-12-01
Series:Tržište
Subjects:
neuromarketing
prodaja
Online Access:http://hrcak.srce.hr/file/117338
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spelling doaj-9c835a1ee93b405a801073b230e4cbca2020-11-24T22:27:42ZengFaculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)Tržište0353-47902011-12-01232281286Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"Neven KružljakKnjiga The Buying Brain: Secrets for Selling to the Subconscious Mind objavljena je 2010. godine, a izdavač je John Wiley & Sons, Inc., Hoboken, New Jersey, USA. Djelo sadrži 231 stranicu podijeljenu u 18 poglavlja poredanih tako da čitatelja postupno uvode u područje neuromarketinga. Autor započinje predstavljajući trenutačnu problematiku u istraživanju tržišta i otkrivanju želja potrošača, nastavlja opisom neuromarketinških tehnologija, strukturom i osnovnim funkcijama mozga. Slijede savjeti o učinkovitom upravljanju markom, dizajniranju proizvoda te organiziranju prodajnog prostora, potkrijepljeni autorovim saznanjima iz provedenih istraživanja.http://hrcak.srce.hr/file/117338neuromarketingprodaja
collection DOAJ
language English
format Article
sources DOAJ
author Neven Kružljak
spellingShingle Neven Kružljak
Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
Tržište
neuromarketing
prodaja
author_facet Neven Kružljak
author_sort Neven Kružljak
title Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
title_short Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
title_full Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
title_fullStr Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
title_full_unstemmed Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
title_sort book review: pradeep, a.k.: "the buying brain: secrets for selling to the subconscious mind"
publisher Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
series Tržište
issn 0353-4790
publishDate 2011-12-01
description Knjiga The Buying Brain: Secrets for Selling to the Subconscious Mind objavljena je 2010. godine, a izdavač je John Wiley & Sons, Inc., Hoboken, New Jersey, USA. Djelo sadrži 231 stranicu podijeljenu u 18 poglavlja poredanih tako da čitatelja postupno uvode u područje neuromarketinga. Autor započinje predstavljajući trenutačnu problematiku u istraživanju tržišta i otkrivanju želja potrošača, nastavlja opisom neuromarketinških tehnologija, strukturom i osnovnim funkcijama mozga. Slijede savjeti o učinkovitom upravljanju markom, dizajniranju proizvoda te organiziranju prodajnog prostora, potkrijepljeni autorovim saznanjima iz provedenih istraživanja.
topic neuromarketing
prodaja
url http://hrcak.srce.hr/file/117338
work_keys_str_mv AT nevenkruzljak bookreviewpradeepakthebuyingbrainsecretsforsellingtothesubconsciousmind
_version_ 1725748948617920512

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