Investigating the Image of the Bihor Tourist Destination among Romanians in the Context of Increasing Economic Indicators of Tourist Activity

The concept of tourism destination image is closely related to the brand image of the destination. A good public image of a certain location is the first step in establishing or enhancing the branding of that destination. The image of the destination can be a primary, secondary or global one, the la...

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Bibliographic Details
Main Authors: Olimpia Ban, Adrian Hatos, Laurențiu Droj, Carmen Toderașcu
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/16/9002