Investigating the Image of the Bihor Tourist Destination among Romanians in the Context of Increasing Economic Indicators of Tourist Activity
The concept of tourism destination image is closely related to the brand image of the destination. A good public image of a certain location is the first step in establishing or enhancing the branding of that destination. The image of the destination can be a primary, secondary or global one, the la...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-08-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/13/16/9002 |