Innovative Behaviors, Employee Creativity, and Sustainable Competitive Advantage: A Moderated Mediation

It is challenging for enterprises that lack innovation and creativity to survive successfully in the market. Employee top role performance is not always sufficient to gain a competitive advantage, in which innovative behaviors and creativity can be counted as necessary ingredients to build. This stu...

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Bibliographic Details
Main Authors: Servet Nasifoglu Elidemir, Ali Ozturen, Steven W. Bayighomog
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/8/3295