Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship
The conception of the consumer–brand relationship has been receiving immense and escalating attention, and it is considered essential for capitalizing the performance of brands. The purpose of this study is twofold: Foremost part of the study comprehends valuable consumer–brand relationships and ant...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020983005 |