Building Store Satisfaction Centred on Customer Retention in Clothing Retailing: Store Design and Ease of Shopping

The study’s research model suggests that store design and ease of shopping are associated with customer retention through a mediated pathway in which store design and ease of shopping influence perceived store satisfaction, which in turn, influences customer retention. This survey was administered t...

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Bibliographic Details
Main Author: Gulden Turhan
Format: Article
Language:English
Published: Ümit Hacıoğlu 2016-01-01
Series:International Journal of Research In Business and Social Science
Subjects:
Online Access:http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/89