The Effect of Brand Thrust on Financial Performance of Property Companies in Indonesia Capital Market
The rapid economic growth and development encourage companies to have sustainable competitive advantage in order to compete in the market. One of the strategies to face this competition is building a good brand image. Brand has always been an important factor in company’s growth. The concept of bran...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2020-05-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | http://journal.ipb.ac.id/index.php/jabm/article/view/26673 |