Sharing Economy: A Study on the Factors Influencing Users' Motivation to Use Ride Sharing Platforms
This research is intended to explore sharing economy, particularly ride sharing. The study aims to identify the impact of four factors—economic, social, environmental, and technological—on individuals' motivation and decision to use three ride sharing platforms: UBER, GRAB and Go-JEK in Indones...
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| Format: | Article |
| Language: | English |
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Universitas Pelita Harapan
2019-05-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
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| Online Access: | https://ojs.uph.edu/index.php/DJM/article/view/1367 |