THE ENVIRONMENTAL RESPONSIBILITY IN THE STRATEGIC ADAPTATION PROCESS OF AURORA FOODS COOPERATIVE IN THE PERIOD FROM 2004 TO 2010
The objective of this study was to understand the process of strategic adaptation, with a focus on environmental responsibility of the Aurora Foods Company. There search is characterized as descriptive, case study, with a longitudinal study. The model of Pettigrew (1987) was used, who propose to inv...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Faculdades Metropolitanas Unidas
2013-08-01
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| Series: | Revista Metropolitana de Sustentabilidade |
| Subjects: | |
| Online Access: | http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/189 |