The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness
Modern business conditions and global markets require all business organizations to integrate modern management techniques into their organizational structure. Successful business cannot be based on obsolete techniques and management principles. Management of an organization must be in line with the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2019-01-01
|
| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/320434 |