Studying the relationship between brand equity and consumer behavior
The present study was conducted to investigate the relationship between brand equity and consumer behavior. In today's competitive world, where the consumer is faced with a broad range of products made in different countries, companies should further seek to identify the factors of customers�...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Entrepreneurship, Belgrade
2016-01-01
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| Series: | International Review |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2016/2217-97391602153S.pdf |