Customer's Profitability Analyses and Customer Service Policies

Most organizations do not pay attention to the customer's profitability. It is also appropriate to improve this activity by first applying a model of customer profitability analysis. One of the basic principles of customer return analysis, which the provider must implement, is to disclose and d...

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Bibliographic Details
Main Authors: Venelin Terziev, Vanya Banabakova, Marin Georgiev
Format: Article
Language:English
Published: Innovations and Sustainability Academy 2017-09-01
Series:Journal of Innovations and Sustainability
Subjects:
Online Access:https://sites.google.com/site/journalinsust/home/journal-of-innovations-and-sustainability-vol-3-no-3-2017/customer-s-profitability-analyses-and-customer-service-policies